Website Design & Development
It’s also the right time to define what your site’s domain name will be and how it will be hosted. If you are not sure where an existing domain is registered, then now is the time to track down that registration account. An existing hosting account can be evaluated for its ability to handle the new site. If a new hosting account is needed, then there are a few I can recommend.
Plotting out your site’s main sections, and sub-sections and how they will connect together gives everyone a roadmap going forward. While it won’t be something “set in stone”, knowing where the key areas of content are helps to save time on development.
How will your content be laid out on a page? Will images and text be placed so that their relationship will be apparent no matter what device the page is viewed with?
Each aspect of your site’s appearance, color, typography, layout and image styles needs to tell a story. When someone goes to your site, they should immediately get a sense of what that page is about and easily be able to find the information they are looking for.
As your site is created, all its moving parts are continually tested and evaluated for functionality as well as compatibility. Also, any third party capability such as creating a feed to a CRM service, or embedding activity from a Facebook page can be installed and checked so your site’s users have the best experience possible.
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Simply launching your new site onto the world and hoping for the visitors to find you is not a sustainable strategy. Your site needs to build its reputation with search engines over time as well as its relationships with other sites. Having a solid SEO strategy it like having a deep root system. It takes time, but pays off in strong and steady growth.