SEO FAQsIt's not a sprint...it's a marathon
SEO: What the hell is it?
In other words, how attractive is your site’s page to a search engine?
What search engines do all day every day, 24/7 365, is send out little applications called “bots” that crawl the web, reporting back their travels to the search engine. These bots are often called “spiders” because they crawl the web, searching for keywords in your site’s content. If your site presents the keywords that you want to be ranked for in ways that the spider bot finds “attractive” (relevant), your site will be indexed for that keyword.
Basically, any search engine’s job is to take a user’s search keyword or key phrase and serve up the content that it determines to be the most relevant to what that user is looking for.
Further reading about spiders and indexing
I just got an email from somebody that says they read my site and they can help me get on the first page of Google. Should I sign up with them?
If they are such an amazing SEO powerhouse, why are they resorting to emailing total strangers to gain new clients??
I went to meet with a new client and asked them about their domain name registration. Their office manager pulled out a bill from a “Domain Name” company that had charged them almost $300 for something they called “SEO domain services”. We called them and I asked the person on the other end what the $$$ was for since an actual domain registration is only about $20 a year. They mumbled something about search engine submittals to “national search indexes” (red flag!) and as soon as we started pressing them for more details, they quickly said we could cancel the service if we wanted to. Which we did.
And that was only a yearly fee. I’ve seen clients sign up with SEO consultants that charged hundreds of dollars a month for a couple of (badly written) blog posts and some fancy-looking metrics reports. Don’t get me wrong, there are SEO services out there that can help you boost your rankings, but it involves hard work done by experts, so you have to shell out some pretty serious cash.
In the end, all you need to do to help your site move up in the rankings is publish well-written, useful content with thought-out keyword placement and make sure you are linking to other great content, find ways to get other sites to link back to you, and that your site loads quickly.
And, getting ranked up there takes time. As an SEO-knowledgeable friend of mine tells clients: “It’s not a sprint to the first page. It’s a marathon.”
I know my site is published. Why don’t I see it on Google yet??
Can I send you all the meta tags and meta descriptions I want to use on my site?
How can I make sure my site comes up when someone does a local search?
This is something that you, as the owner of the business need to do. Google needs to verify that it is truly you, and not a competitor, so they will need to verify by calling the phone number associated with the business.
Also, make sure you have some great photos of your business that you can upload that will enhance your listing.
You can also get a link from Google that you can share that will ask people to review your business. More reviews means more indexing.
Make sure you do this wherever your business name comes up on a search, Yelp, Tripadvisor, etc.
Do you handle Google adword campaigns?
I’m really worried that my content doesn’t have enough keyword density. Can you embed some white text on a white background with just the keywords?
Blogging is good for SEO right?
If you do it right, that is.
Having a successful blog that pulls visitors to your site, and gets you noticed by webcrawlers, means having a voice that is authentic and authoritative. So, don’t write cookie-cutter content just for the sake of having blog posts. Write great content that is targeted at the people you want visiting your site and giving you their business.